byJúlia Fialho
I've spent the last six years working in brand and marketing, helping companies move from positioning into campaigns, launches and brands that actually live in the market. I like the middle of the road, where strategy turns into decisions and decisions turn into work.
Brand Strategy·Marketing Communication·Creative Leadership
A selection of cases where strategy, narrative and visual system come together — projects I led from positioning to execution.
An editorial project built from the idea to the final delivery. I led the research, conceptual definition, creative organisation and oversight of the book's development, connecting cultural references, visual narrative and graphic production through to the printed publication.
Read case
A brand campaign created to celebrate the 65th anniversary of Vinícola Brasília. The project brought together institutional pieces, relationship materials and brand communication to translate the company's history into a new growth cycle.
Read case
Complementary visual repertoire — projects, pieces and brand extensions.
Packaging, visual identity and product communication.
A commemorative cover for the World Cup activation, connecting product, fans and brand experience.
An order catalogue with visual direction for product, desire and choice.
A campaign for the organic dairy line, connecting brand narrative, social, packaging and point of sale.
Lazú Comunicação
Design Manager
I managed design teams, organised creative workflows and oversaw campaigns and deliveries for brands across different sectors. I bridged planning, content and design, handling demands from brief to delivery, reviewing assets, aligning priorities and ensuring visual consistency in every rollout.
Focus
CLIENTSVinícola Brasília · Casa Brisa · Bloco C · Haná · Valentina · Lago Restaurante · Páprica Burger · Mi Petit and other brands in food, hospitality and retail.
Look & Feel
Art Direction Intern
I worked in art direction and campaign development for retail and shopping centre clients, creating digital and print pieces and visual rollouts across different channels.
Most of my work happens between an approved idea and its realisation. I translate briefs into plans, organise workflows, support teams and help projects move forward with clarity and consistency.
More about meI started in art direction, but my work has always spanned more than the final image. I enjoy being in the space between strategy, creation, and delivery — where an approved idea becomes a plan, a workflow, follow-up, and a project realized with clarity and consistency.
I lead projects from brief to delivery, taking care of the path between the idea and what actually ships.
I design workflows that free the team to create and spend less time lost in tasks.
I help brands take shape through consistent positioning choices.
I translate positioning into communication: from message to market activations.
I work across strategy, communication and creative execution. I'm open to opportunities in creative project management, creative operations, brand and marketing — in Brazil or with international teams.